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Promote a vibrant club and community culture of continuous improvement

We will:

  • Embed insight and learning into the culture of the organisation
  • Continue to invest in modern infrastructure to reduce administration demands for clubs and improve athlete experience
  • Provide incentives and support to facilitate the modernisation and professionalisation of club environments
  • Build new collaborations to support innovation in competition provision


How will we measure success?

  • 14 Club officer roles by 2026
  • 100% of clubs engaged with the club portal, each with a club development plan
  • Welsh Athletics to go cashless and fully digital by 2026

View the next goal - LEAD THE WAY