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Diwrnod Shwmae – Our commitment to Welsh Language

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15/10/2023 00:00, In Blog / Club Notice Board /

Today is the 10 anniversary of ‘Diwnord Shwmae’.

Diwrnod Shwmae Su’mae - Shwmae Su’mae Day celebrates the Welsh language and promotes the idea that daily conversations in Welsh can start simply with shwmae, su’mae or shwdi, which means hello. No matter how much Welsh you know, the annual event aims to show that the Welsh language belongs to us all – fluent speakers, learners, or those shy about speaking Welsh.

The Importance of the Welsh Language?

The Welsh language is at the heart of modern Welsh identity.

The Welsh Government strategy Cymraeg 2050 aims to see the number of people able to enjoy speaking and using Welsh reach 1 million by 2050.

‘Cymraeg 2050’ is based on three strategic themes that we as an organisation will implement within our structures.

  • Increase the number of Welsh speakers.
  • Increase the use of the Welsh language internally and externally.
  • Creating favourable conditions – infrastructure and context.

What changes have Welsh Athletics implemented so far?

  • Created and implemented a Welsh Language handbook/toolkit for staff.
  • Increasing the use of Welsh Language across our website and social media channels
  • Using Welsh Language during event days: bilingual announcements and all Welsh-speaking members of staff wear the Siara Cymraeg lanyard.
  • Promote company initiatives bilingually in print and online.

What actions are Welsh Athletics taking in the future?

  • Continue to promote the use of Welsh language as an organisation at our events.
  • Ensuing external and internal communications include the use of the Welsh language where possible or appropriate.
  • Continue to provide bilingual copies of company resources such as job descriptions, information leaflets and our programmes.
  • Offer basic Welsh language training to staff.

Welsh Athletics CEO, James Williams shared:

"We are lucky in Wales to have such a rich history and culture, and along with that one of the oldest languages in Europe. We are committed as an organisation to promote all things Welsh, from displaying 'Cymru' on our international vests to the promotion of the Welsh language, history and culture."

To find out more about ‘Diwrnod Shwmae’, and how you can get involved click here.