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Welsh Athletics extends partnership with Joma as Technical Sponsor
12/02/2025 00:00, In Blog /
This renewed partnership will see Joma Sport provide its innovative sportswear and equipment to Welsh national teams and development squads. The collaboration reinforces Joma’s position as a leading brand in athletics and demonstrates its dedication to supporting national sporting organisations.
Under this agreement, Welsh athletes will continue to benefit from Joma’s advanced technical apparel during training and competition. The partnership covers all Welsh Athletics national teams and extends to supporting grassroots development programs throughout Wales.
Marina López, Managing Director of Joma Sport said:
“This extension with Welsh Athletics aligns perfectly with our strategy to support athletic excellence at all levels. We’re proud to continue equipping Welsh athletes with the technical wear they need to perform at their best.”
James Williams, Welsh Athletics Chief Executive:
‘‘I’m delighted to extend our partnership with Joma. We have enjoyed our working relationship with Joma, and I know they share our ambition to not only support our performance athletes with top quality competition wear, but to also ensure the wider athletics community across Wales can benefit from our partnership.
The new partnership will see a new International kit design, and include the 2026 Commonwealth Games and subsequent Youth Games. I look forward to seeing our athletes compete in the new Joma designs in the months and years ahead.’’
The partnership will feature:
- Premium technical sportswear for Welsh national teams
- Support for development programs
- Collaborative performance wear design
- Brand presence at key athletics events
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